This, combined with the typically younger demographic of the fashion industry, means that fashion consumers are much more reliant on digital devices now more than ever, and as mobile technology becomes more advanced and accessible in 2022, we see that mobile sales produce greater numbers compared to desktop.Įncouraging your consumers to browse and buy via desktop can be challenging in the fashion sector.
Ecommerce payment methods (or online cashless payments), along with simple one-touch functions such as adding to your ‘wishlist’ or using ‘save for later’ buttons, means that online fashion brands are getting better and better at replicating a real-life browsing experience without the hassle of leaving the home. Retail faces a whole new generation of online consumers who use smartphones as their main mode of shopping. When we look further into these traffic numbers, we can see that all fashion categories – accessories, outerwear, loungewear and lingerie – are bought primarily via mobile devices across the board by significant amounts, making up over 69% of sales compared to desktop, with just 30% of all online sales. We have gathered from our reports that mobile traffic in the fashion sector is on the rise, accumulating in over half of all internet traffic. This means that the world of ecommerce has more opportunities than ever before to make a significant impact on their customer base.Īs well as recognising positive advances in the ongoing ecommerce climate, this report highlights both the challenges and the opportunities within the fashion sector for your current and upcoming ecommerce fashion campaigns.Įcommerce Fashion Industry Stats by Device – Mobile vs. When looking at our data, it can be argued that advances in mobile technology along with a new generation of tech-savvy consumers has been playing a massive role in the world of ecommerce – particularly in fashion. We have seen the effects of fashion ecommerce taking place with high street closures of clothing stores including TopShop, Debenhams, Oasis and Warehouse – being taken over by better performing fashion retail sites and apps, e.g. Almost two decades on from the release of the first iPhone, mobile shopping is a standard part of fashion ecommerce models. In fact, despite the current economic situation – including the cost of living crisis and post-pandemic ecommerce factors – it has been widely reported that although the global online fashion market was worth a huge $533 billion in 2018, it is predicted to grow to a staggering $872 billion by next year (Statista).įashion purchasing has changed vastly during these times. When it comes to Fashion Ecommerce there are clear signs – according to the data from our 2022 Fashion Ecommerce Stats & Trends Report – that the demand for clothing, accessories and other fashion items is on the rise. Email Marketing Conversion Rate Statistics In Fashionįashion Ecommerce Statistics in 2021/22 – A Market Overview.Key Benefits of Shopping for Clothing Online.
Average Order Value (AOV) In Fashion Ecommerce.How To Use Fashion Ecommerce Statistics.Fashion Ecommerce Statistics: Key Takeaways.Fashion Industry Cart Abandonment Email Trends.Online Traffic Trends In Clothes Shopping.Effects of Seasonality In The Fashion Industry.Ecommerce Fashion Industry Stats by Device – Mobile vs.Fashion Ecommerce Statistics in 2021/22 – A Market Overview.
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